Plus, if you’re still in business – especially after the COVID-19 pandemic – you should also remember to count your blessings. There are some things that a code-crawler just won’t pick up on. A backlink is a link to your page from another website, and these are a heavily weighted ranking factor. For ranking even higher, or for improving your rank for really hard keywords. Your SEO title, or meta title, is the title that appears on the actual SERP. And similar to headings, Google doesn’t give you a whole lot of room for creativity.
Can internal links help you to rank higher on Google?
Ensure your content is well-structured with clear headings and subheadings, bullet points, and paragraphs. Refer to our dedicated tutorial on keyword research to identify the keywords using the techniques and strategies and increase your online presence. Keywords are the terms and phrases that audiences enter into search engines SEO Anomaly when looking for information, products, or services. Google’s search algorithm is complex and ever-evolving, designed to deliver the most relevant and high-quality results to the audience. Nowadays, where millions of websites compete for attention, securing a top spot on Google’s search results can make or break your online presence.
In fact, WordPress reports that 70 million new posts come out every month. And in my experience, people decide to bounce or not bounce largely based on what they see here. When you do, Google will WANT to show your site to more people. Which is why giving Google what it wants is the foundation of any good SEO strategy.
Header tags play an important role in organizing your content hierarchy while also helping search engines understand the structure of your page. Use header tags (H1, H2) appropriately to separate sections and subtopics, making it easier for both users and search engines to navigate your content. To rank higher on Google, it’s crucial to target long-tail and question keywords.
But as these are exactly the ones most likely to pass the least value, it’s worth it to go after something better. How you link can be just as important (or more so) as what you link to. To leverage our links for maximum power, it’s best to follow a few linking guidelines with every new page we create. Links are a powerful ranking signal, but remember, not all links are equal. Since we’re now linking our topically related pages together, we now want to make sure to optimize our linking strategy for maximum SEO impact. If you’re new to SEO, you should absolutely make sure your website is friendly to search robots such as Googlebot.
Research Competitors for Ways to Increase Google Rankings
- AI overviews are more dynamic than traditional search results.
- Aside from guest posting, it’s also a good idea to link internally in your content.
- Tracking and monitoring your SEO results is essential for continuously improving your website’s ranking on Google.
This consolidates backlinks and creates a page more capable of ranking. For example, suppose we set our guide to building a content marketing strategy as the target page. In that case, there are 13 potential internal link opportunities. This tool takes all the keywords your target page ranks for in the top 100 and finds mentions of them on your site. It then suggests them as contextual internal link opportunities.
And I quickly noticed that pretty much every result on the first page included all the stuff that my content was missing. And, as you can see from this old Google Analytics screenshot, organic traffic to that page slowly declined. One way to check your site’s mobile optimization is by checking your Core Web Vitals.
Learn more about how accurate business information can impact your rankings. And read our guide on why keeping your business information consistent across the web is critical for local rankings. Other times you may want to delete the really poor performers or content that’s no longer relevant to your goals.
Step 3: Get more reviews
Content is still king, but if the search engines can’t find, crawl, and index your pages, all your efforts will be in vain. Don’t target PAA questions for the purpose of ranking on Google through them. Instead, target long-tail question keywords for the primary purpose of ranking for that keyword, with the secondary goal to be some extra ranking through PAA. You just never know what long-tail keywords Google will pull up in PAA, giving your post an opportunity to rank higher than the #2 results for a high-volume keyword.