This relevancy (using descriptive anchor texts) helps them better understand the general focus of your website. Instead improve search engine rankings by using topic clusters. Group keywords/pages in terms of topics, using long-tail keywords to build topical relevance. The three primary components of on-page optimization include on-page SEO, off-page SEO, and technical SEO. Integrating each element into your SEO strategy can lead to better domain authority and higher search engine rankings. Page optimization also maximizes the benefit of your off-page SEO efforts.
What is a Page Title?
Page speed, for example, can lead to people bouncing before the page ever loads. A poor mobile design that’s difficult or impossible to read or use will also increase the bounce rate. In general, you can tell how engaged people are with a page based on its bounce rate.
- Using your target keyword (and other relevant keywords) within the H1 to H6 tags communicates the topical relevance to search engines.
- Additionally, the more links that a page or a blog post receives, the more Google will view it as something of “high value”.
- A well-rounded SEO strategy requires a balance of both On Page and Off Page efforts.
- Hotjar has a powerful heat mapping tool that shows how far the average user scrolls down the page and what they click on.
- You can’t just toss together a piece made up of the top-ranking posts’ H2s and call it good.
Poor Internal Linking and More Orphan Pages = Poor Search Rankings
Download the SEO Anomaly free Google Quality Rater Tool to get the kinds of insights on your content that actually improve your rankings. The truth is that it’s never been easier to improve your content and rankings using AI. (If want to dive deeper into on-page SEO factors, optimization techniques and SEO in general, you should check out my list of SEO books that cover those topics in detail).
Rank On Google For Your Most Profitable Term…
Context. » The goal of the page title is to lay out the purpose of the page without being redundant. You should also keep the additional recommendations we made above related to titles. You can do this in column K of the template — and double-check each title length in column L. In column H of our template, you’ll have the opportunity to define your page’s target audience.
It also keeps your website relevant, up-to-date, and in tune with what your audience is searching for. On-page SEO, or on-site SEO, involves optimizing individual web pages to boost search engine rankings and attract more organic traffic. Failure to create content that satisfies the search intent will eventually lead to lower rankings.
Each of these benefits demonstrates that on-page SEO is a fundamental component of any successful B2B online marketing strategy. By effectively implementing on-page SEO, B2B companies can achieve sustainable growth and a significant competitive advantage in the digital marketplace. Use columns U through W to plan for these elements if you don’t already have them, or to document how you’ll improve them. By externally linking to credible and trustworthy sites, Google will know your page is also credible and trustworthy.
Regularly review the performance of your SEO strategies at scale and make iterative improvements. Use analytics to understand what works and what doesn’t, adapting your tactics as necessary based on data-driven insights. This could involve refining keyword strategies, tweaking content formats, or revising internal linking structures. Internal links help search engines discover new pages and determine the structure of your website, while also providing clear pathways for users to navigate your content.
However, don’t go overboard by trying to stuff in multiple keywords for purely SEO purposes. It’s also important to watch out for repeat keywords in different subfolders. Or if you’re trying to rank for “best restaurants to try in Portland,” that could indicate Google wants a list, so formatting your content in bullets could help.